How It Works

Data Sources

GLOVI pulls real listing data from the Apple App Store and Google Play via their public APIs. For each app, we check availability, title, description, screenshots, price, and ratings across 36 international markets spanning Europe, Latin America, the Middle East, and East Asia.

Revenue Coverage Model

Each market is weighted by its share of global app-store revenue. We calculate your app's current “capture rate” — the fraction of reachable revenue your app is actively targeting — based on which markets have localized listings, translated metadata, and local pricing. The uplift range is an estimate of how much additional revenue is addressable by closing the gaps we identify.

Localization Score (A–F)

The localization grade is computed from three pillars:

• Reach — how many high-revenue markets your app is listed in
• Depth — whether metadata (title, description, screenshots) is translated per-market
• Conversion signals — local pricing, ratings quality, and keyword relevance per market

Each pillar is scored 0–100 and the composite is mapped to a letter grade. An “A” means you are actively localized across major markets. An “F” means your app is available in one language only.

Best Next Market

We rank unlocalized markets by their revenue weight, proximity to your existing audience (language family, regional similarity), and the difficulty of localization for each market. The recommendation is the market with the best revenue-to-effort ratio for your specific app.

What We Don't Measure

GLOVI measures listing-level localization signals — what's visible in the store. We don't have access to your in-app experience, backend infrastructure, or actual revenue figures. The uplift estimates are directional, not guarantees. Apps in highly regulated categories (finance, health) or with strong IP restrictions may face barriers beyond what store metadata shows.

Questions?

Reach us at paul@glovi.ai